Adobe and Antom, a provider of merchant payment and digitisation solutions under Ant International, announced a new collaboration on 15 April 2025. With the Adobe Antom Hong Kong partnership, the aim is to offer improved payment experiences for Adobe customers across Asia.
Customers shopping on Adobe.com will obtain a more personalised checkout experience by selecting their preferred payment option after choosing their products.
Matt Wegner, Vice President, Global Payments at Adobe, shared,
“As our base of customers in Asia fast expands, we’re excited to announce our partnership with Antom to integrate localised payment options for our customers and unlock new growth opportunities in the various markets we’re expanding with Antom into.”
This partnership will help Adobe improve transaction flows by combining Antom’s acquiring network, payment technology, and coverage of local payment methods across Asia. Adobe aims to boost conversion rates while ensuring payments are processed quickly.
In the first phase of the Adobe Antom Hong Kong partnership, eight new alternative payment methods will launch across key markets in Asia.
These include AlipayHK (Hong Kong SAR, China), DANA (Indonesia), GCash (Philippines), Kakao Pay (South Korea), Momo (Vietnam), PayPay (Japan), Touch ‘n Go (Malaysia), and True Money (Thailand).
Looking ahead, both companies may explore expanding their payment options to include credit cards, bank transfers, digital wallets, and other convenient methods.
Gary Liu, General Manager of Antom, Ant International, added,
“Adobe’s AI strategy aligns closely with our commitment to supporting merchants with unified payment solutions powered by AI, and we look forward to driving greater synergy together.”
In addition to payments, the two parties will collaborate on integrating Adobe into Antom’s A+ Rewards, an in-app digital marketing platform driven by AI and privacy-preserving technology. This platform would aim to seamlessly connect brands with millions of e-wallet users by partnering with leading e-wallet providers across Asia.
The Adobe Antom Hong Kong partnership aims to enhance Adobe’s ability to attract and engage customers by leveraging targeted campaigns seamlessly integrated into everyday digital payment experiences.
The partnership’s intention is also to make it easier for creative professionals, businesses, and educational institutions to access and use Adobe’s products more flexibly.
Source of image: Edited from Freepik