OSL Group (863.HK), a publicly listed digital asset company, announced the renaming of CoinBest K.K. (CoinBest) to OSL Japan Limited (OSL Japan) following the completion of its acquisition on 6 February 2025.
The rebranding reflects the group’s commitment to expanding its regulated digital asset market to Japan, a market recognised for its strong regulatory framework and growing digital asset ecosystem. OSL Group acquired over 81% of the stake in CoinBest last year.
Kevin Cui, Executive Director and CEO of OSL Group, said:
“We are excited to leverage our expertise, innovative infrastructure, and global connections across the virtual asset sector to support growth in Japan through OSL Japan. We are committed to equipping the local team with every resource necessary to drive growth, and helping clients to understand and seize opportunities within the global digital asset sector in a secure and sustainable manner.”
The leadership team from CoinBest will remain in place to oversee operations under the OSL Japan brand as CoinBest rebrands to OSL Japan. OSL Japan is committed to strengthening its market presence and broadening its product offerings.
This includes building a powerful trading platform, refining custody solutions, and delivering tailored advisory services to meet the unique needs of both institutional and retail clients in Japan.
In the near term after CoinBest rebrands to OSL Japan, it will focus on over-the-counter (OTC) services and introduce a retail product designed specifically for the Japanese market. Additional features and campaigns are expected to roll out in the coming quarters.
In Hong Kong last year, OSL Group became the first digital asset firm to be included in the MSCI Hong Kong Index, a key benchmark for global institutional investors.