OSL Group (863.HK), a leading digital asset company, unveiled its new global branding today, 12 February 2025. The OSL Group rebranding, consisting of its new logo, too, mirrors the company’s continued growth and innovation within the digital asset industry.
Kevin Cui, Executive Director and CEO of OSL Group, stated,
“The OSL brand has been around since 2018. Rebranding OSL is about staying true to our core: Simply Crypto. By 2025, we’ll expand into markets with clear regulations, focusing on what we do best—harnessing crypto adoption into the financial system to benefit every individual and business. This is how we bring our vision to life – Open, Secure, Licensed.”
The OSL Group rebrand will roll out alongside an enhanced user experience, further simplifying access to digital assets for a global audience.
In line with its Simply Crypto core, OSL Group has invested up to US$30 million towards developing the PayFi ecosystem, a key factor in facilitating payment products and services which use crypto and stablecoins.
On 22 January 2025, the group issued a positive profit alert for the FYE 2024. This alert was driven by two key factors: the increased value of digital assets held to support the group’s trading operations and the robust market growth spurred by rising demand for OSL Group’s digital asset trading and institutional services.
OSL group also rebranded CoinBest to OSL Japan, following the completion of the acquisition in February. OSL Group acquired an 81% stake in the company last year. The Group was also notably the first digital asset firm to be included in the MSCI Hong Kong Index.